The writing below used to be a synopsis for a some kind of vlog progress report about how the Turns Me On video was made. To be honest, I recorded the talk but didn’t like it, but since it actually detailed in a brief way the process I converted it into a blog post.
The idea of this post is to give a peek at the behind the scenes ideas and mechanics that lead to the way the Turns Me On video turned out.
At the initial brainstorming the basic problem in that early stage seemed to be this question: does a video for a track about sexual excitement really needs hypersexualized images of women in any way? I really wanted to turn this stereotype on its head somehow and first had the idea to go to clothes shops with a friend, a young male actor, and take skirts, high heels, sexy tights and other women’s clothes, go to changing rooms and have another friend shoot him trying things on. But I was already getting late with finishing the main track, not to mention I wanted to make remixes and so on. So the video was on hold all this time as I was working on music and I felt I need a more flexible plan. And, you know, the need for flexibilty usually translates into kinda do-it-yourself quick guerilla work. At least with me.